From opening a first account to buying a home or building wealth, people turn to those they trust when making financial decisions.
Snapchat is built around those inner circles, creating a unique opportunity for financial brands to reach and influence a new generation of customers. In fact, 62% of daily Snapchatters agree that seeing friends or family post about a financial product or brand makes them more likely to try it.
Join the Snapchat FinServ Summit to discover how brands can show up authentically in the moments that matter, build meaningful customer relationships, and drive measurable business results.
Capturing the Great Wealth Transfer | Presented by Mary Ann Belliveau, Snap President of America
Consumers are making their biggest financial decisions earlier and differently than ever before. This opening session will explore how the next generation of financial consumers isn't coming, but have already arrived and how marketers need to evolve with them.
Brands Are Marketing to Yesterday's Customer | Moderated by Kara Louis, Head of Agency Research and featuring Jamie Stenziano, EVP Executive Client Partner of Tech at Ipsos, and Keri Zuckerman, EVP of Addressable Investment at Omnicom Media Group
Gen Z and Millennials aren't "emerging" consumers anymore. They're already opening accounts, buying homes, purchasing insurance, and investing for the future. Discover why the brands winning today are showing up where financial decisions are actually being shaped.
Financial Decisions Start with Real Converations | Presented by Laura Janelli Craumer, Head of Financial Services Partnerships at Snap
Financial decisions don't happen in a vacuum. They happen during life's biggest moments, shared with the people who matter most. Learn how Snapchat helps brands earn relevance before the application, the quote, or the purchase.
Experian Has Entered Chat | Moderated by Izabela Lopes, Group Lead, Advertising Sales, AMER at Snap and featuring Greg Rossi, Sr. Director of Integrated Marketing at ExperianÂ
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The feed had a good run. The conversation is where it gets interesting. Consumers spend more time talking than scrolling, yet most brands are still optimizing for yesterday's behavior. Hear how companies are using Sponsored Snaps and AI Sponsored Snaps to earn attention in the one place brands rarely get invited: the chat.
Want to Create Customers? We Know Some Creators | Moderated by Albert Dematteo, Global Lead Client Partner for Creators at Snap, and featuring Vivian Tu, Founder & CEO of Your Rich BFF
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Before consumers choose a bank, insurer, or investment platform, they're learning from trusted voices who simplify complex financial decisions. Join our special guest creator to learn why creators have become one of the most influential touchpoints in the modern customer journey and how brands can earn trust instead of renting attention.
How Bank of America Activates Sports Sponsorships Through Social Media | Moderated by Erin Joyce, Head of Creative Strategy at Snap and featuring Chris Smith, Bank of America Senior Vice President of Enterprise Social Media Marketing
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Anyone can buy a sponsorship. Few know how to own the moment. In this behind-the-scenes discussion, Chris will share how Bank of America approaches sponsorship marketing in the social era, creating meaningful connections before, during, and long after major events.
Please email any further questions to xxxxxxxxxxx@snapchat.com and we will get back to you promptly.
Please email any further questions to xxxxxxxxxxx@snapchat.com and we will get back to you promptly.